Nati Cohen
PRODUCT DESIGNER · HUMAN JUDGMENT, AI CURIOSITY

Building digital products
with AI, one brick at a time.

I design how products work, from the first decision to the final detail. I use AI to explore ideas and prototype interactions, with people’s needs guiding the work.

Scroll to see how it clicks together
Nati Cohen as a LEGO character, holding a laptop
IDEAS COME IN PIECES
01 / PROJECT

Hivo

Clarity when it matters most.

Product DesignCRMCommunity

A CRM concept for community managers during emergencies, connecting families, locations and aid requests in one place.

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LEGO scene: a white-haired community manager works calmly at his laptop while townspeople run past.
02 / PROJECT

Let’s

Less planning. More getting together.

Product DesignSocial PlanningMobile App

A social planning app designed to turn “we should meet” into a plan, with invitations, availability and decisions in one place.

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Four LEGO friends toast together in a warmly lit bar.

The interview ended.
The work didn’t.

Take-home assignments, fresh questions, and a closer look at the decisions behind the screens.

Full collection, coming soon