Nati Cohen
ABOUT

Hi, I’m Nati.

I’m a product designer with a background in brand and visual design. I turn complex requirements into clear flows and interfaces, working with founders and engineers. I use AI to explore ideas and prototype interactions, with people’s needs guiding the work.

Curious by nature.
A builder at heart.

Nati Cohen, product designerNati’s LEGO character with red cap, sunglasses and laptop
Same guy. Different scale.
01 / THE PATH

From brand
to product.

Brand gave me a foundation in systems and visual language. Teaching sharpened how I explain decisions. Product design brings those pieces together.

  1. BA, Communication, Society & Media

    Sapir Academic College

    2012–2017

  2. Freelance Designer

    Digital, brand and UX/UI

    2019–present

  3. Studio Manager

    Sweetweet · Freelance

    2022–2025

  4. UX Lecturer

    SCE · Fundamentals of User Experience

    First-year Visual Communication undergraduates

    2022–2023

  5. Product Design & UX/UI

    Netcraft

    2024–2025

  6. Product Designer

    Let’s · Sole designer

    2025–present

Still building.

View CV
02 / HOW I WORK

Three habits I bring to every product.

In LEGO, every piece has a reason to be there. I bring that same intention to the decisions behind a product.

Behavior before pixels.

Before drawing a screen, I ask what happens when plans change, details are missing or people disagree.

In Let’s, a suggestion stays separate from a confirmed change.

See the decision in Let’s

Systems before screens.

My background in brand design taught me to define the rules that make the whole feel consistent.

In Hivo, managers move from community priorities to family details, then start a request without losing the family context.

See the structure in Hivo

AI, with human judgment.

I use AI to explore, draft and prototype faster. The decisions and the responsibility stay with me.

In Let’s, the AI asks for missing details and leaves the final review with the organizer.

See the AI flow in Let’s
03 / OUTSIDE FIGMA

A few more pieces of me.

When I’m not designing, I’m usually building, exploring or planning the next family adventure.

A LEGO Bumblebee model and its box on Nati’s desk

LEGO Enthusiast

I may or may not have a slight LEGO addiction.

A LEGO head mug on Nati’s desk

Design Is My Thing

I enjoy turning complexity into clarity.

Nati’s two daughters with their scooters

Dad to Two Unicorn Girls

The most important project I’ll ever work on.

Nati wearing FPV goggles and holding a drone

Drone Pilot

I love seeing the world from a different perspective.

Nati outdoors on a cycling trip

Into Cycling

Some of my best ideas happen on two wheels.

A narrow old-town street with balconies

Explorer at Heart

Always looking for new places and new stories.

Why LEGO?

Because building something piece by piece, where every piece has a reason to be there, is how I think about products too.

LEGO taught me that long before any design course did.

With love,
Nati

04 / LET’S TALK

Looking for
my next team.

I’m looking for a product design role where I can shape decisions, collaborate with a team and keep improving the product.

natos1989@gmail.com
LinkedIn View CV