Nati Cohen
PRODUCT DESIGNER · HUMAN JUDGMENT, AI CURIOSITY

Building digital products
with AI, one brick at a time.

I design how products work, from the first decision to the final detail. I use AI to explore ideas and prototype interactions, with people’s needs guiding the work.

Scroll to see how it clicks together
Nati Cohen as a LEGO character, holding a laptop
IDEAS COME IN PIECES
01 / PROJECT

Hivo

Clarity when it matters most.

Solo DesignerCRMCommunity

A CRM concept for community managers during emergencies, connecting families, locations and aid requests in one place.

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LEGO scene: a white-haired community manager works calmly at his laptop while townspeople run past.
02 / PROJECT

Let’s

Less planning. More getting together.

Lead DesignerIn developmentSocial Planning

A social planning app designed to turn “we should meet” into a plan, with invitations, availability and decisions in one place.

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Four LEGO friends toast together in a warmly lit bar.

Small briefs.
Big decisions.

Take-home assignments and independent practice, with a closer look at the decisions behind the screens.

SIDE QUEST · ABOUT A MINUTE

Build a product that stands.

Build a product that stands.

Build a product that stands.

A quick game about how I work. Stack the seven steps of my process in the right order, and I’ll explain each one as you go. Three wrong bricks and the tower falls.

A quick game about how I work. Stack the seven steps of my process in the right order, and I’ll explain each one as you go. Three wrong bricks and the tower falls.

Use the arrow keys to choose a brick, Enter or Z to place it, and X to go back. R restarts, M turns the sound on or off.